On the 1st of April this year Samsung released the A53 5g, the successor to last year’s A52 and their new premier mid-range model. Promising a bigger battery, better camera, and an improved screen resolution all at a cheaper launch price compared to last year’s model, Samsung is touting the A53 as the next smash hit in the mid-range market. But is this really the case?
The A53 is considered by many to be the simple product of a typical business strategy aimed at contending with Apple’s iPhone SE within the mid-range market. Both devices offer users some of the luxuries afforded to the owners of flagship smartphones at a lower price tag which is their primary selling point.
If you are on the hunt for a new mid-range smartphone, you may find some useful information here. In this article, we are going to discuss the specs and aesthetics of the Samsung A53 and compare them to those of its predecessor, the Galaxy A52.
The Samsung Galaxy A52 was already well-received in the mid-range market, capturing strong sales numbers due to the numerous onboard flagship features despite its relatively inexpensive cost price. So why release the A53?
Looking at the two devices side by side, it can be hard to tell the difference. Besides boasting a more sophisticated bezel at the back to house the cameras, the A53 looks almost identical. To the touch, the A53 feels much slicker with its matte finish but the frame is made of plastic.
This use of cheaper materials, however, should be excused given how affordable the phone is. Samsung had to cut costs somewhere. At least the A52 comes in several fun colour options; baby blue, peach, white, and black.
Looking at the hardware, however, the A53 does not appear to bring much if anything new at all to the table. In fact, some features can even be considered downgrades. For instance, the new Exynos 1280 chip has a lower benchmark score than the Snapdragon 778 chip featured in last year’s A52, supporting less CPU and GPU. For mobile gamers, this makes last year’s model the more appealing choice made more so by the fact that the A52 is now cheaper than the more newly released A53.
The A53 also uses the exact same 6.5 inch Super AMOLED 120 Hz display screen protected by Gorilla Glass 5 as the A53, so it’s ideal for playing at Luck Creek. Furthermore, the camera setup of either phone is exactly the same as well. This lends the question, then; why buy the A53 instead of getting the now-cheaper A52? Well, it does feature a massive 5 000mAh battery which offers a longer battery life. Other than that, however, the A53 does not offer consumers much in the way of a reason to choose it over the previous model.
Is It Worth It?
At the end of the day, the A53 is still a brilliant mid-range smartphone that contends healthily with the latest iPhone SE. That being said, however, it is far too similar to its predecessor.